Google for Business – Building trust with potential clients and enhancing online presence

SkillsFuture Credit Claimable | Total training hours: 7.0 Hours | 9.30am to 5.30pm

This intensive one day training programme offers you a complete guide to get the most out of Google to market and grow your business. Equip yourself or employees with the use of Google tools for businesses and organisations, to manage your online presence across all Google platforms, to effectively increase awareness. Through the sharing of how to use and leverage on Google tools, you will gain a better understanding of how to grow your online presence, find more customers, increase your brand visibility and business revenue. Taught by experienced industry practitioners, this course consists of a blend of presentations, demos, case studies, hands-on learning and discussions.

To apply for the course, click here.

To view course on My Skills Future, click here.

Date Sun, 22 April 2018 or Wed, 25 April 2018
Venue STC Training Room @ Sunshine Plaza, #06-04
Time 1 Day | 7.0 Hours | 9.30am to 5.30pm
Course Fee S$300.00 (before GST) per trainee; inclusive of training material
No. of Pax Up to 15 pax
Tel 6900-7276 or WhatsApp 9853-0812

Join this course in three easy steps

Step 1: Register for the course by clicking here.

Step 2: Receive an official confirmation email attached with an official or Pro Forma invoice.

Step 3: Click here to submit your claim using SkillsFuture Credit for the total amount of $321.00 (inclusive of 7% GST). Please note that if your SkillsFuture credit is insufficient, you will need to top up the balance or pay full in cash 10-15 minutes before the course commences on actual training day.


Course title: Google for Business – Building trust with potential clients and enhancing online presence
Course code: CRS-N-0045552
*SkillsFuture Credit Claimable


Google is the most widely used search engine on the internet today and it receives over 3 billion online searches on a daily basis. Many users believe that Google is the quickest and most reliable search engine for many reasons, such as to find a variety of information, websites, pictures, maps, businesses and more – it provides users with better results than any other search engine. However, many business owners may not fully understand just how important Google is for their business. Optimising their business presence in Google will enable them to be more easily found across Google search, maps and reviews. This will in turn affect how potential customers can be engaged and turned into customers and advocates.

Course Objectives

Participants will learn how to better equip themselves to use Google tools to gain a better understanding of how to grow their online presence, find more customers, increase their brand visibility and business revenue. The course consists of a blend of presentations, demo, case studies, hands-on learning and discussions.

Course Content

1. The Importance of Online Presence
2. The Knowledge Graph
3. Understanding Google My Business
4. Business website
5. Understanding insights
6. Reviews on Google
7. Guide to Google Posts
8. Understanding Google Plus
9. AdWords Express
10. Understanding Google Forms
11. 360 degree Experience
12. Hands-on learning

To view course outline, click here.
To view course brochure, click here.

Who should attend

This course is beneficial for sales and marketing executives, digital marketing executives, project managers, management staff, entrepreneurs, solopreneurs, business owners and property or insurance agents who desire to gain in depth knowledge about utilizing Google to build trust with potential clients and enhancing their online business presence. Individuals are also welcomed to attend to discover the steps to boost their online presence.

Course Pre-requisite

Trainees need to have a Gmail email address and a business phone number.

Course Schedules

Number of day: 1 Day
Total training hours: 7.0 hours
Time: 9.30am to 5.30pm
Lunch: 12.30pm to 1.30pm
Learning platform : Google with helpful tips on Facebook and YouTube
Number of trainees: Up to 15 pax

Things to Bring

Trainee is required to bring their laptop or tablet and charger to the class. There will also be WiFi available for you at the classroom venue.

Trainer’s background:

  • Over 10 years experiences in branding and marketing
  • Clients include local SMEs and International brands
  • Founded and co-founded Marketing and PR agencies

Lead Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients – including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. Our services include branding and marketing, service excellency, business approach and training to local and international clients within Malaysia, China and India. We aid organizations to achieve their full potential and influence our clients to have a strategic system for their social media communications, online technologies, creative branding positioning and customed design to communicate, shape, and endorse their brands. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).

SkillsFuture Credit

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory.

Make Appointment

Email us at or call 6900-7276.

Contact us