Instagram for Business - Best Practices and Marketing Strategies (English/Mandarin)

SkillsFuture Credit Claimable | Total training hours: 7.0 Hours | 9.30am to 5.30pm


This one day training programme offers you a complete guide to get the most out of Instagram to market and grow your business. Equip yourself and your employees with the use of Instagram tools, to effectively promote and increase awareness for your organization. Through the sharing of best practices, marketing and content strategies, you will learn how to gain targeted followers and significantly increase your business revenue. Taught by experienced industry practitioners, this course is offered in English and Mandarin and consists of a blend of presentations, case studies, hands-on learning and discussions.

To view course brochure, click here. To apply for the course, click here. To view course on My Skills Future, click here.

Date Every Mondays & Wednesdays
Venue Training Room to be advised.
Time 7.0 Hours | 9.30am to 5.30pm
Course Fee S$150.00 (before GST) per trainee. Training material at $5.00 (before GST)
No. of Pax Min. 10; Max 20
Tel 6900-7276


Course title: Instagram for Business – Best Practices and Marketing Strategies (English/Mandarin)
Course code: CRS-N-0045194
*SkillsFuture Credit Claimable


Instagram, which holds a community of more than 600 million accounts allows users to upload pictures, stories and videos either publicly or privately. The photo-sharing app can be seen as a source of inspiration to some and people tend to discover brands and businesses on Instagram. Using Instagram for business helps brands and companies to expand awareness, grab potential customers’ interest, increase sales and most importantly, build trust between brands and customers.

According to officials, over 5 million businesses worldwide use Instagram advertising to tell their business stories and inspire others with their visual posts. Statistics show that over 400 million Instagrammers worldwide use Instagram every day and 80 percent of such Instagrammers follow at least a brand or business on Instagram.

Course Objectives

Participants will learn how to better equip themselves to use Instagram to grow their business through best practices, marketing strategies and understanding the methods of using Instagram at its best to grow real followers. The course consists of a blend of presentations, case studies, hands-on learning, practice tactics and discussion.

Course Content

1. An Introduction to successful Instagram business accounts
2. Growth of Professional Instagrammers
3. Setting up your business account
4. Goal-setting and optimizing your Instagram account
5. Understanding Your Instagram Username (Handle)
6. Optimizing Your Instagram Biography
7. Instagram Best Practices for business
8. Creating an effective Instagram content strategy
9. Boosting your Instagram presence through effective marketing strategies
10. Discover popular hashtags
11. Increase Your Instagram Exposure
12. Understanding Instagram Stories for business
13. Understanding Instagram sponsorship and contests
14. Hands-on learning

To view course outline, click here.

Who should attend

This course is beneficial for sales and marketing executives, digital marketing executives, project managers, management staff, entrepreneurs, solopreneurs and business owners who desire to gain in depth working knowledge about Instagram and build a reputable online brand presence. Individuals are also welcomed to attend to discover the steps to boost their instagram presence.

Course Pre-requisite

Download Instagram app.

Course Schedules

Total training hours : 7.0 hours
Time: 9.30am to 5.30pm
Lunch: 12.30pm to 1.30pm
Learning platform : Instagram
Number of trainees: Min 10; Max 20


Trainee will receive a Certification of Completion upon completion of the 7.0 hours training programme.

Things to Bring

Trainee is required to bring their smartphone and charger to the class. There will also be WiFi available for you at the classroom venue.

Lead Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients – including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

Training Assistant’s Profile

Susan Xu is a social media expert for WeChat, WeiBo and QQ. She had previously led a team of online marketers to setup, supervise and manage several brands on China’s major e-commerce platforms such as and With almost 6 years of experience on dealing with Chinese social media and e-commerce, Susan is able to help trainers to administer, organize, and conduct training modules on WeChat hands-on activities, practice techniques and case studies.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. Our services include branding and marketing, service excellency, business approach and training to local and international clients within Malaysia, China and India. We aid organizations to achieve their full potential and influence our clients to have a strategic system for their social media communications, online technologies, creative branding positioning and customed design to communicate, shape, and endorse their brands. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).

SkillsFuture Credit

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website to choose from the courses available on the SkillsFuture Credit course directory.

Make Appointment

Email us at or call 6900-7276.

Contact us