Projects

TAKE A LOOK AT OUR WORK

We love what we do that’s why we inject 100% enthusiasm and creativity into each project.

Product Launch

Canella Bellini Tasting

Originated in Venice, Italy, Canella Bellini cocktail is a mixture of Prosecco sparkling wine and white peach. A product introduction event was held at BWB | burger VS wings + bar for both Trade and Media.

Event

Choya ‘For Ladies Only’

CHOYA is the biggest producer of Umeshu in the world and its mission is to produce & promote the finest Umeshu, made with only natural ingredients. Choya ‘For Ladies Only’ concept. 

ONLINE CAMPAIGN

Yomeishu & Me

Yomeishu is a traditional herbal liqueur which was born and raised in Japan. In April 2015, ‘Yomeishu & Me’ concept was launched to promote to younger generation for a healthier lifestyle. 

MEDIA TASTING

Gyu-Kaku New Menu Launch 

Popular Japanese Yakiniku (barbeque) chain Gyu-Kaku has recently launched a new menu on 23 March 2015 offering Kuroge Wagyu beef directly imported from Kagoshima Prefecture, Japan. 

BUSINESS STRATEGY

Shanghai 3M Purification

Shanghai 3M (Purification) has been producing quality purified water systems to residential and commercial consumers and they will continuing to explore newer products to cater for the growing demands.

BUSINESS STRATEGY

Uniquos Shanghai 

The safety of drinking water is a growing concern around the world. Shanghai Uniquos Co., Ltd. has entered into Chinese water purifier market with its brand Uniquos. 

EVENT

Machicon, Kuala Lumpur  

Publika is a creative mall situated in the heart of Kuala Lumpur, Malaysia, and has attracted many local PMEBs and expatriates for dining and shopping. In mid 2015, the mall will be hosting the first Machicon event in Malaysia.

MEDIA TASTING

Masumi Sake Tasting

Brewed in the city of Suwa in Nanago Prefecture, Japan, Masumi is one of the great names of the sake world, admired throughout Japan for its authenticity and creative imagination.

BUSINESS STRATEGY

Uniquos Purification  

Uniquos is a new brand of water purifier from Singapore that remove contaminants and leave healthy minerals intact. Uniquos produces portable Water purifier for home, Dispenser and Pitcher.

PRODUCT

Hai Japan はい日本

Hai Japan is an online publication for all-things Japanese in Singapore which cover an all-encompassing variety of news about the Japanese-related happenings in Singapore and Asia. A product of TheAsiaMedia Pte Ltd.

PRODUCT LAUNCH

Nutsu Wasabi Peanuts  

Nutsu Wasabi Peanuts… Perfect with a beeru. The UK brand, Nutsu, was launched in Singapore in April 2014. Nutsu was conceived as a Japanese themed brand and Nutsu is essentially Japanese for Nuts. Since its inception in 2013, the Nutsu brand has been well-received in 300 bars and pubs across London and the UK, and is popular amongst tipplers as a unique accompaniment with beer. 

MARKETING & PR

Smoke House Charcoal BBQ  

First of its kind in Singapore, SMOKEHOUSE is a retail and self-service dine-in Japanese BBQ concept restaurant for serious meat lovers. The brand new dining-cum-retail concept is located at Great World City mall. 

MARKETING & PR

Asahi Beer National wide campaign 2013

Asahi Beer launched islandwide National Campaign Promotion (NCP) in Singapore featuring limited edition Lucky Cats in Porcelain and PVC key chain in major participating supermarket and hyper-marts. 

MARKETING & EVENT

Suntory Yakuta Night

Suntory Yakuta Night Suntory hosted its first event at Sumiya Charcoal Grill Izakaya introducing Japan ‘Popular’ Kaku highballs (mixture of Suntory whisky and soda). As today, Kaku Highball has remains one of the sellable beverages at Sumiya Charcoal Grill Izakaya restaurant. 

BUSINESS STRATEGY

China Factories Rebranding Projects

We had successfully rebranding and created strategies for several factories in China to reach out their products and services to International direct buyers or clients such as Smirnoff, Red bull, Bacardi, Grey Goose and many more. Some of the factories include Shenzhen Lifmei Acrylic Products Co.,Ltd., Shenzhen Xinzhou Craft Co., Ltd. and others. 

MARKETING & PR

Sumiya Charcoal Grill Izakaya

Sumiya prides itself on selecting quality ingredients grilled over charcoal fire for the most toothsome and original taste. The Japanese restaurant is located at 181 Orchard Road, Orchard Central, #12-02. 

EVENT & PR

Machicon 街コン 

Machicon is a large-scale dating event originated from Japan in 2004 that allows male and female participants to meet and dine at the same time. TheAsiaMedia had co-partnered with Japanese company, FOODRINK Group Co.,Ltd., to host a series of Machicon in Singapore with the objective of ‘Love Meeting New People’. 

MARKETING & PR

Bombay Sapphire Blue Room 

Bombay Sapphire brings its Blue Room experience out of U.K for the first time, with a month-long exhibition in Singapore held at dblO O Art Space. A limited edition crystal bottle commemorating Bombay Sapphire’s 250th anniversary will be displayed at the Blue Room.

BUSINESS STRATEGY

POSM and GWP 

We had introduced new procurement programmes that help several clients with direct factories in provision of Point-of-Sales-Material (POSM) and Gift-with-Purchases (GWP) which help companies save thousands to millions of money. Companies include Bacardi & Company Limited (USA), Bacardi-Martini Asia Pacific Ltd (Hong Kong) and others. 

MARKETING & PR

Magic Shop Singapore  

Magic Shop is Taiwan’s leading cosmetic skin care brand founded in 1999 and retail a wide range of cosmetics and skin care products. The first Magic Shop retail store was opened in in Singapore in 2011. 

SOCIAL MEDIA & ACTIVATION

Tommy Hilfiger Loud

Let’s get loud! Tommy Hilfiger launched Loud, a new duo of fragrances for young men and women, primarily aimed at Gen-Y users. British rock group ‘The Ting Tings’ had produced the theme song ‘We’re Not The Same’ exclusively for the launch and promotion of Tommy Hilfiger’s fragrance. 

EVENT

Heavy Water Vodka + Armani Exchange

Heavy Water vodka is made from the finest Scandinavian winter wheat and the purest Swedish water. The vodka was officially launched in 2010 in collaboration with the opening launch of Armani Exchange store at Marina Bay Sands. 

MARKETING & PR

Discover Asahi (NCP 2010)

The ever first Asahi Beer National Campaign Promotion (NCP) was held in Singapore in 2010. The ‘Discover Asahi’ campaign involved a series of Asahi parties in clubs and bars and a 3-month sales promotions at major participating supermarkets and hyper-marts. 

EVENT & PR

Hooper’s Hooch Alcopop Relaunch

Hooper’s Hooch (commonly known as Hooch) is an alcopop that was most popular during the mid-1990s in bars and clubs. In 2010, the drinks were relaunched in Singapore with new look and campaign.

EVENT & MARKETING

Puma Ocean Racing Party

The United States team Puma Ocean Racing (The Volvo Ocean Race) made a stopover in Singapore with an event hosted at the popular mobile pop-up bar, AQUA by Grandstand.

EVENT & MARKETING

CÎROC Vodka Party 

CÎROC Vodka is a prestigious ultra-premium vodka that is perfect for all stylish occasions. A exclusive CÎROC Vodka party was hosted at AQUA by Grandstand for VIPs and guests.

EVENT & ACTIVATION

GCA Games Convention

GCA Games Convention Asia which is organised by German company, LMI GmbH, is a major video game exhibition in Singapore that consists of public exhibition and business conference. TheAsiaMedia team was invited to organise the Official Opening Reception and Closing event for trade.

MARKETING

Aramis & Designer Fragrances (ADF)

The Aramis & Designer Fragrances (ADF) in Singapore, a division of The Estée Lauder Companies, had launched a Christmas catalogue in 2008 for Aramis, Donna Karen, DKNY, Tommy Hilfiger, Lab Series and Michael Kors.

EVENT & PR

Pravda Vodka White Party

The Ultra Premium vodka from Poland is the smoothest, finest vodka ever produced. A white-themed party was hosted at eM Studio located at the Gallery Hotel for the first time in Singapore with over 200 exclusive attendees were invited.

EVENT & PR

Choya Cocktails and Parties

Choya Umeshu launched new concoction ‘Choya Maritni’ that targets bar and club goers in collaboration with TheAsiaMedia. Following the new cocktail, a series of Choya parties were hosted from 2008 to 2010.

EVENT & MARKETING

DKNY Delicious Night Fragrances

DKNY Delicious Night was launched in 2008 during Singapore first grand prix period. Five Delicious Night parties were hosted and the fragrance also launched its publicity campaign with more than 25 nightspots.

EVENT

mkop Re:Launch Party 

In celebration of its 3 Year anniversary and a newly revamped website, mkop hosted to more than 800 party goers at Powerhouse @ St. James Power Station. The celebration party was supported by Radio station, 98.7FM, in airing the events for two weeks and widely recognised fashion channel, Fashion TV (FTV), in covering the party.

MARKETING

Aramis & Designer Fragrances (ADF) 

The Aramis & Designer Fragrances (ADF) in Singapore, a division of The Estée Lauder Companies, had launched an online catalogue in 2007 for their Christmas promotion include Aramis, Donna Karen, DKNY, Tommy Hilfiger, Lab Series and Michael Kors.

MARKETING

My Kind of Place (mkop) 

My Kind of Place (mkop) is one of the successful clubbing portals in Singapore during 2006 and 2010. The portal not only feature up-and-coming events listing and parties photos, it also host a series of parties at major clubs and bar in Singapore and regional countries.

BUSINESS STRATEGY

Wah Taj! Lights to come from Singapore

The bar in the premier luxury hotel, called Lava Bar, is the first in Asia (and the lights are installed only in apart from here), to utilise Lava lights in its decor. Reminiscent of the retro age, the lights have specially been brought from Singapore by Lester Boey.

Read more: http://bit.ly/tajchandigarhlavabar