Developing Digital Strategy and Executing Marketing Campaign for Business

13 Hours Training Programme with Assessment


The 13-hour course will provide an in-depth fundamental, resources and methods to develop digital strategies and marketing campaigns for businesses; and understand the methodology of executing successful digital marketing campaigns.


  • Intensive 13-hour training providing a detailed overview of digital strategy and marketing campaign
  • Learn about developing digital strategy and marketing campaign for businesses
  • Knowledge on executing successful marketing campaign for businesses
  • Hands-on activities and Case Studies (Local and Overseas brands)
  • 1 hour assessment

Download Brochure | Registration Form | Schedules

Date Coming soon – Strictly by appointment
Venue Experdex, 298 Tiong Bahru Road, Central Plaza, #11-03/04, Singapore 168730
Time 9.30am to 5.30pm (Day 1); 9.30am to 4.30pm (Day 2)
Course Fee SGD 1,900 / pax
No. of Pax Up to max. 5 pax per training
Tel 6900-7276
Email training [at]


According to statistic, most brands or businesses do not have a defined digital marketing strategy, while some have a strategy but have yet to integrate it into their marketing campaign. The problems where most brands or businesses face today is: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

We are living in a digital world and everything is becoming digital too. It is time to kick start to develop a proper digital strategy and marketing plan that works within your budget and time line. You should take to ensure that your digital marketing efforts create a real impact on your bottom line.


The 2-day course is intended for professionals with minimum fundamental to understanding the concept of digital marketing, knowledge of digital analysis, set and measure key performance indicators (KPIs) and knowledge to technological trends.

The course uses a combination of presentations, case studies, practical activities, discussions and assessment to deliver an in-depth understanding of developing digital strategy and digital marketing campaigns to executing a successful digital marketing campaign. Attendees will also be able to evaluate their current approach to up-and-coming technological platforms, its tools and functions.

Who should attend

This course caters for people who are planning to apply for digital strategist position, employment, job development or upgrading purposes. Also suitable for social media specialists, marketers, digital executives, project managers, management staffs and business owners.


Upon completion of this course, you will be able to:

  • Identify target market and audience;
  • Perform competitive analysis and develop digital strategy road map (or blue print);
  • Carry out the job scopes and implementation of the digital marketing campaign;
  • Comprehend how to work within marketing budget and timeline;
  • Analysis and review the effective of the marketing campaign;
  • Understand Customer Insights to further enhance the objective.

Course Title

Developing digital strategy and executing marketing campaign for business (2 day training, 13 hours)

Course outline

(1) Digital Trend Introduction

  • Overview of Technological trends;
  • Understanding the need to leverage Google technology for Business.

(2) Analyse Market Information

  • Methods to develop digital strategy;
  • Include Statistical analysis, PEST analysis and ROOT analysis;
  • Understanding Google analysis for Business.

(3) Digital Channels (Platforms)

  • Social Media include Facebook, Google+, Twitter, Instagram and WeChat;
  • Search Engines include Google Chrome and Bing;
  • Search via desktop (laptop), mobile and tablet.

(4) Key Performance Indicators (KPIs) for Digital Strategy

  • To measure the effectiveness of digital strategy include unique visitors, view page (viewership), conversion rate, search results, lead generations, online reputation.

(5) Target audience segmentation

  • Age group, Gender, Spending capacity, etc.

(6) Online Reporting (Insights)

  • Web analytics, social media statistic;
  • Sales and Revenue statistic.

(7) Identify Business’ Goals and Objectives

  • Access business opportunities;
  • Identify business problems;
  • Lead to develop strategies and marketing campaign(s).

(8) Customer Needs

  • Identify customer needs;
  • Understanding user experience.

(9) Develop Digital Marketing Campaign(s)

  • Define digital marketing campaign’s objectives;
  • Allocate campaign’s budget and timeline;
  • Develop a successful marketing campaign;
  • Roles and Responsibilities.

(10) Implementation of Marketing Campaign(s)

  • Implement (oversee) tasks and budget;
  • Identify factors affecting implementation.

(11) Analysis and Reporting

  • Overview – KPIs;
  • Web analysis – Websites;
  • Social media analysis – 3rd party platforms;
  • Analytics for Improvement (reference use for future digital marketing campaigns).

(12) Examination (Assessment)

  • Multiple choice questions;
  • Written.

Lead Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients, including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, Small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

Training Assistant’s Profile

Susan Xu is a social media expert for WeChat, WeiBo and QQ. She had previously led a team of online marketers to setup, supervise and manage several brands on China’s major e-commerce platforms such as and With almost 6 years of experience on dealing with Chinese social media and e-commerce, Susan is able to help trainers to administer, organize, and conduct training modules on WeChat hands-on activities, practice techniques and case studies.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. By using facts and creativity, our services include brand and marketing, service excellence, business approach and training to local and international clients – Malaysia, China and India, that aid organizations achieve their full potential. We influence on a strategic system of social media communications, online technologies, creative branding positioning and specialty design to communicate, shape, and endorse brand for our clients. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).

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