Best Practices with Hashtag for business

A Training Programme

This 4-hour training offers a complete overview of using hashtags on social media networks and gives current information about the digital realm.


  • Intensive 4-hour training including a complete summary of applying hashtags
  • Comprehend the notion of leveraging hashtag on social media platform
  • Study the “Do’s and Don’ts” on hashtag strategies; and
  • Evaluate case studies on the best practices

Download Brochure | Download Registration Form

Date Strictly by appointment
Venue Experdex, 298 Tiong Bahru Road, Central Plaza, #11-03/04, Singapore 168730
Time 9.00am to 1.00pm (4 hours); 1.30am to 5.30pm (4 hours)
Course Fee SGD 800 / pax
No. of Pax Up to max. 5 pax per training
Tel 6900-7276
Email training [at]


Hashtags are becoming a worldwide trend nowadays. It is used in most of social media platforms such as Twitter, Facebook, Google+, Instagram, Pinterest and many others. In general, most people know what hashtags are and why it is used, but many still don’t understand how to truly use hashtags. If used correctly, hashtags are a meaningful source to communicate with others. However, if it is used abusively, hashtags can be a severe nuisance.

You can achieve trust from your customers by describing the difference between hashtag strategy and hashtag spam. This may positively affect your brand or business.


The half-day course is about hashtag best practices – Do’s and Don’ts – to social media marketing and online PR training. A complete overview of digital marketing will be provided. Plus, information on how to influence and attain customers’ trust on social media which permits you to integrate into your overall marketing strategy will also be covered. Attendees are able to evaluate their existing approach to hashtag strategies and hashtag campaign on social media. The course encompasses a fusion of presentation, case studies, practice techniques and discussion.

Who should attend

Perfect for marketers, sales managers, project managers, management staffs and business owners who would like to apply hashtags and learn how to use them properly in their social medias to promote their businesses.


Upon completion of this course, you will attain:

  • A better understanding of hashtag strategy and hashtag spam;
  • Hashtags for relevant posts;
  • Combat against hashtag spam
  • Factors to avoid hashtag spamming
  • How to use hashtag
  • Create your brand’s hashtags
  • Build hashtag campaigns for marketing purposes
  • Generate trust with your customers

Course Title

Best Practices For Using Hashtag (Half-Day Training)

Course outline

(1) Hashtag: What you need to know?

  • Hashtag history and its assets
  • Why does one use hashtags?

(2) Hashtag on Social Media

  • Hashtags on Facebook
  • Hashtags on Instagram
  • Hashtags on Google+
  • Hashtags on Twitter
  • Hashtags on Pinterest

(3) Hashtag Search

  • Search on Facebook
  • Search on Instagram
  • Search on Google+
  • Search on Twitter
  • Search on Pinterest
  • Search by Location (Country)

(4) Producing Your Own Hashtags

  • Significant tips
  • Do Your Own Research
  • Hands-on activities

(5) Hashtags Marketing

  • Q&A

(6) Practical sessions

  • Case studies
  • Hands-on activities
  • Discussion

Lead Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients, including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, Small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. By using facts and creativity, our services include brand and marketing, service excellence, business approach and training to local and international clients – Malaysia, China and India, that aid organizations achieve their full potential. We influence on a strategic system of social media communications, online technologies, creative branding positioning and specialty design to communicate, shape, and endorse brand for our clients. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).