Best Practices with Instagram for business

A Training Programme

This 4-hour training will include a full overview of practicing Instagram at its best for business and brings you up-to-date material in the digital world.


  • Intensive 4-hour training including a full overview of Instagram for Business
  • Recognize the concept of building and sustaining a trusted business image
  • Study Instagram insights, Direct Messages (DM) and advertising
  • Review best practices case studies

Download Brochure | Download Registration Form

Date Strictly by appointment
Venue Experdex, 298 Tiong Bahru Road, Central Plaza, #11-03/04, Singapore 168730
Time 9.00am to 1.00pm (4 hours); 1.30am to 5.30pm (4 hours)
Course Fee SGD 800 / pax
No. of Pax Up to max. 5 pax per training
Tel 6900-7276
Email training [at]


Instagram, which holds a community of more than 600 million users allows users to upload pictures, stories and videos either publicly or privately. The photo-sharing app can be seen as a source of inspiration to some and people tend to discover brands and businesses on Instagram. Using Instagram for business helps brands and companies to expand awareness, grab potential customers’ interest, increase sales and most importantly, trust-building between brand and customers.

According to officials, over 5 million businesses worldwide uses Instagram advertising to tell their business stories and inspire others with their visual posts. Statistics show that over 400 million Instagrammers worldwide uses Instagram every day and 80 percent of such Instagrammers follow at least a brand or business on Instagram.


This half-day course is about the best practices of Instagram for business. It will also cover an overview of Instagram marketing and knowledge on how to use Direct Messages (DM). This will be useful to shape trust with customers which will fit in with your overall marketing strategy. Attendees will know how to evaluate their current approach to advertising methods and campaigns on Instagram. The course consists a blend of presentation, case studies, practice tactics and discussion.

Who should attend

This course is beneficial for marketers, sales managers, project managers, management staffs and business owners who desire to learn about Instagram and its benefits on building a name for businesses.


Upon completion of this course, you will gain:

  • A better understanding of Instagram for Business;
  • Know the comparison between personal and business Instagram profile;
  • Comprehend Instagram insights for business;
  • Appreciate and explore Direct Messages (DM)
  • Create Instagram advertising
  • Obtain verified badge on your Instagram profile
  • Build a trusting image with customers

Course Title

Best Practice with Instagram (Half-Day Training)

Course outline

(1) Building and sustaining a trusted business image

  • Brief introduction
  • Do you have Instagram? Personal or Business Account?
  • Discussion

(2) Instagram for Business

  • Convert from Personal to Business profile
  • Why is “Instagram for Business” important?

(3) Instagram Business Profile

  • Step-by-Step procedures to create Business Instagram profile
  • Linking Facebook page to Instagram account
  • Hands-on activities

(4) Instagram Insights

  • Step-by-Step guides on discovering Instagram Insights
  • Hands-on activities

(5) Instagram Promote 

  • What is Instagram advertising?
  • Step-by-Step guides on promoting your Instagram posts
  • Hands-on activities

(6) Instagram Direct Messaging (DM)

  • What is DM?
  • DM and how important it is?
  • How do I use Instagram Direct Messages?
  • How do I manage messages I’ve received with Instagram Direct?
  • How do I send a photo or video using Instagram Direct?
  • How do I send a disappearing photo or video?
  • Where can I see disappearing photos and videos I’ve sent?
  • How do I replay a disappearing photo or video I’ve received?
  • How do I send a post I see in Feed as a Direct message?
  • How do I send a profile as a message using Instagram Direct?
  • How do I send a hashtag as a message using Instagram Direct?
  • How do I send a location page as a message using Instagram Direct?
  • How do I unsend a message I’ve sent using Instagram Direct?
  • Can I use Instagram Direct to send messages to people I don’t follow?
  • How many people can I add to a group message in Instagram Direct?

(7) Managing Your Conversations via DM

  • How do I create a new group conversation in Instagram Direct?
  • How do I view and reply to disappearing photos and videos I’ve received?
  • How do I rename a group conversation in Instagram Direct?
  • How do I mute notifications from a group conversation in Instagram Direct?
  • How do I add people to a group conversation in Instagram Direct?
  • When I add someone to a group conversation, what do they see?
  • How do I leave a group conversation in Instagram Direct?
  • How do I delete a conversation in Instagram Direct?
  • How do I report a message sent to me or block someone from sending me messages?

(8) Instagram Verified Badge

  • What is a verified badge?
  • Distinguish Instagram accounts with Verified Badges
  • Can anyone request a verified badge for my profile?
  • Case studies

 (9) Best Practices For Using Instagram

  • Agree or Disagree?
  • Case studies on competitors and International brands
  • Discussion

Lead Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients, including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, Small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. By using facts and creativity, our services include brand and marketing, service excellence, business approach and training to local and international clients – Malaysia, China and India, that aid organizations achieve their full potential. We influence on a strategic system of social media communications, online technologies, creative branding positioning and specialty design to communicate, shape, and endorse brand for our clients. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).