An in-depth understanding of WeChat for business

A Training Programme

The 7-hour course will provide an introduction, leveraging resources and business marketing strategies of using one of the most popular social media, WeChat – an app having over 800 million active users as of 2016.


  • Rigorous 7-hour training providing a detailed overview of WeChat for Business
  • Recognize the notion of leveraging resources on WeChat
  • Learn about WeChat marketing strategies
  • Knowledge on using WeChat wallet and WeChat red envelope (packet)
  • Hands-on activities and Case Studies (Local and Overseas)

Download Brochure | Download Registration Form

Date Strictly by appointment
Venue Experdex, 298 Tiong Bahru Road, Central Plaza, #11-03/04, Singapore 168730
Time 9.00am to 5.00pm (7 hours)
Course Fee SGD 1,200 / pax
No. of Pax Up to max. 5 pax per training
Tel 6900-7276
Email training [at]


WeChat is a messaging platform and its use is growing faster than ever. In Singapore, the Chinese social media platform established by Tencent not only attracts the local Chinese but other races as well. WeChat helps to generate probable opportunities, communications and brand awareness to the public for brands or companies in a network where only a few have done so.

WeChat is widely used in China due to having various range of uses. It is more than just an ordinary messenger. It offers instant messaging, commerce and payment facilities among other functions. It is also known as an online wallet. The remarkable app is a significant communication base to cultivate brands and consumers relationship. There are 1.1 billion present members signed up with WeChat in China alone. 750 million users access their accounts daily and the number is steadily increasing throughout the world day by day.


The 1-day course is intended for professionals with basic to intermediate understanding of using the social media application – WeChat. The course uses a combination of presentations, case studies, practical activities, practice methods, discussions and role plays to deliver a deeper understanding of WeChat for business. It enlightens attendees of the vital areas for WeChat digital marketing, content strategy and content marketing. Attendees will also be able to evaluate their current approach to WeChat, its tools and functions.

Who should attend

It is the most ideal course for people who desire to use WeChat as a new social media platform for promoting or expanding their businesses. The course targets mostly marketers, sales managers, project managers, management staffs and business owners.


Upon completion of this course, you will be able to:

  • Recognize WeChat and its functions (tools) for business;
  • Create user content strategy to encounter business goals;
  • Acquire how to form and implement engaging content in which corresponding consumers will truly appreciate;
  • Comprehend how to form E-commerce store within WeChat;
  • Understand WeChat Pay and its pros for Business;
  • Learn how to leverage popular WeChat groups to promote your brand, product or company;
  • Use WeChat Red Envelop (Packet) to produce successful campaigns.

Course Title

Developing an in-depth understanding of WeChat for business (One Day Training)

Course outline

(1) WeChat Introduction

  • Overview of Chinese Social Media platforms
  • The birth of WeChat (how WeChat came to be)
  • Understanding WeChat and its tools
  • WeChat user profile and behavior

(2) Introduction of WeChat Official Account

  • What is WeChat Official Account (OA)?
  • Categories of Official Accounts
  • Setup a WeChat Official Account

(3) WeChat Broadcast Function

  • Q&A

(4) Selling on WeChat

  • Create your own WeChat website (from scrap)
  • Use a WeChat shop platform (existing platform)
  • WeChat shop platforms’ references – Big Five Platforms

(5) Opening a WeChat Shop

  • Step by Step guidance
  • Hands-on activities

(6) Developing an user-focused content strategy

  • How to grab users’ attention?
  • Forms of content that works in WeChat
  • Discovering free content for your Official Account (OA)
  • Summary

(7) Generating traffic on WeChat

  • Cost-per-click (CPC) or Cost-per-mile (CPM)
  • Viral campaigns
  • Key Opinion Leader advertising (KOL ads)

(8) Partnership with KOLs and WeChat Groups

  • What is a typical Key Opinion Leader (KOL) campaign?
  • How do KOLs collaborate with brands?
  • What is the typical cost of a KOL campaign?
  • Strategic collaboration with local and overseas popular WeChat Groups

(9) Case studies on Local and International brands on WeChat

  • Hands-on activities
  • Discussion

(10) Case studies on WeChat Guerrilla Marketing

  • Hands-on activities
  • Discussion

(11) WeChat Pay

  • What is WeChat Pay and its plusses?
  • Comparision of WeChat Pay, AliPay and other online payment platforms
  • Types of WeChat Pay usages
  • Hands-on activities
  • Media reports and case studies

(12) WeChat’s Secret Weapons – Red Packet

  • What is WeChat Red Packet?
  • Hands-on activities
  • Media reports and case studies

Trainer’s Profile

Lester Boey is an industry practitioner, strategist, business consultant and trainer for local and international clients, including 3M Shanghai (China), Malaysia technology and business start-ups such as BuzzElement and Tsunago. In the past, Lester co-founded Japan PR Agency that offers public relations (PR), digital marketing strategies and training for numerous Japanese companies in Singapore like Manekineko – one of Japan’s largest karaoke chains.

Working over 10 years in branding and marketing, Lester leverages his extensive brand building experience. He also has a powerful understanding of customers’ behavior, digital marketing techniques, effective training and solutions experience to generate many brands, Small and medium-sized enterprises (SMEs).

He achieved the Professional Singapore Certified Management Consultant (PSCMC) status from TUV SUD PSB and the Spring-recognised certification acknowledges his adequate know-how, competence, professional and ethical conduct to provide consultancy services, in accordance to the TR 43:2015.

Training Assistant’s Profile

Susan Xu is a social media expert for WeChat, WeiBo and QQ. She had previously led a team of online marketers to setup, supervise and manage several brands on China’s major e-commerce platforms such as and With almost 6 years of experience on dealing with Chinese social media and e-commerce, Susan is able to help trainers to administer, organize, and conduct training modules on WeChat hands-on activities, practice techniques and case studies.

About TheAsiaMedia (Training Provider)

TheAsiaMedia is a consultancy firm founded in Singapore. By using facts and creativity, our services include brand and marketing, service excellence, business approach and training to local and international clients – Malaysia, China and India, that aid organizations achieve their full potential. We influence on a strategic system of social media communications, online technologies, creative branding positioning and specialty design to communicate, shape, and endorse brand for our clients. At TheAsiaMedia, we supply innovative solutions and new marketing tactics by introducing Training programmes for Small and medium-sized enterprises (SMEs).